Table of Contents

What is 360MatchPro

360MatchPro is a matching gift automation platform designed for nonprofit fundraising teams. It connects to donation forms and CRMs to identify donors who are eligible for employer matching gift programs, then automates outreach and guidance that drives donors to complete match submissions. The platform focuses on discovery, donor-facing guidance to employer portals, and analytics so development teams can convert more potential matches into actual revenue.

360MatchPro sits in a specific niche compared with broader fundraising CRMs. Compared with Blackbaud Raiser’s Edge NXT, which is a full donor management and fundraising system, 360MatchPro specializes in matching gift identification and completion workflows that can integrate with those larger CRMs. Against platforms like Classy and Bloomerang, 360MatchPro is less about gift processing or donor experience tools and more about automating the corporate matching workflow across the donor lifecycle.

All of this makes 360MatchPro particularly useful for mid-sized and large nonprofits that already use an online giving form or CRM and want to capture a larger share of available corporate matching funds. The platform performs especially well at surfacing hidden matching opportunities, routing donors to the correct employer portals, and reducing manual follow-up work for fundraising teams.

How 360MatchPro Works

360MatchPro connects to donation sources such as online forms, peer-to-peer platforms, and CRMs and scans donor data for employer information and matching program eligibility. When a likely match is detected, the platform triggers automated emails or on-screen messaging that tell donors whether their employer offers matching and provide direct links to the employer’s matching portal.

After the initial identification, 360MatchPro offers configurable follow-up sequences that remind donors to complete match submissions and collect status information. The platform also synchronizes match status back to the connected CRM or database so fundraising teams can prioritize outreach and track revenue attributable to matching gifts.

360MatchPro features

360MatchPro focuses on identifying matching gift opportunities, nudging donors to complete employer match submissions, and reporting match success back to fundraising systems. Core capabilities include employer matching database matching, automated donor outreach workflows, direct links to employer submission portals, and reporting that attributes matched funds to campaigns and donors. The platform has built-in integrations for common CRMs and fundraising tools to reduce manual reconciliation.

Here are some key features worth highlighting:

Matching gift identification

The platform uses a large matching gift company database and rules to detect donor employer matches from donation records, email domains, and form inputs. This reduces missed opportunities by flagging donors who work for match-eligible companies even when employer information is incomplete.

Automated outreach and follow-up

360MatchPro can send personalized email sequences and on-screen prompts that guide donors through the next steps required by their employer to submit a match. Automated follow-up reduces manual touchpoints and focuses staff time on high-value cases.

Direct links to employer submission portals

When an employer match is identified, donors are shown direct links and precise instructions to their employer’s matching portal or form. This reduces friction in the match submission process and increases the likelihood of completion.

Reporting and attribution

The platform provides match tracking dashboards and exportable reports that attribute match revenue to donations, campaigns, and donors. These reports help development teams quantify the impact of matching gifts and refine outreach strategies.

Integrations with CRMs and fundraising platforms

360MatchPro integrates with common donor systems so match data flows back into your primary fundraising database, enabling unified reporting and workflows. See their integration documentation for specific connectors and setup guides.

Donor experience optimization

The product supports on-page prompts, email templates, and configurable messaging so communications about matching gifts match your organization’s tone and campaign needs. Clear donor-facing guidance helps reduce confusion and boosts match completion rates.

With these features, the biggest benefit is a practical reduction in manual work and higher match conversion rates, which together increase revenue from corporate matching programs while keeping donor communications straightforward and actionable.

360MatchPro pricing

360MatchPro uses custom pricing tailored to an organization’s donation volume, integration needs, and required feature set, rather than a single public tier. For precise pricing and packaged options you can request a quote or demo through their site.

For current plan options and an estimate based on your organization’s profile, view the 360MatchPro homepage and follow the prompts to request a demo or contact sales for a tailored proposal.

What is 360MatchPro Used For?

360MatchPro is used to capture corporate matching gift revenue that often goes unclaimed by nonprofit donors. Fundraising teams use it to automatically identify which donors work for match-eligible employers, present donors with the correct next steps, and follow up until matches are submitted or closed.

The platform is also used to centralize match tracking and reporting so finance and development staff can quantify matched revenue and attribute it to campaigns, donors, and channels. It is particularly helpful for nonprofits running online donation drives, peer-to-peer campaigns, and events where employer matching can significantly increase overall fundraising totals.

Pros and Cons of 360MatchPro

Pros

  • Automated matching discovery: The system detects match-eligible donors by employer domain and other data points, which reduces missed opportunities and can increase revenue without adding staff time.
  • Donor-facing guidance: Clear, direct links and templates guide donors to the correct employer portals, which improves match completion rates and reduces donor confusion.
  • CRM and platform integrations: Connectors to major CRMs and fundraising tools let match data feed back into core systems, simplifying reconciliation and reporting.
  • Focused reporting: The reporting tools attribute matched funds to campaigns and donors so teams can measure the impact of matching gift programs.

Cons

  • Custom pricing model: Pricing is tailored and not published as simple tiers, which can make initial budgeting harder without contacting sales. Organizations will need to request a demo or quote to see exact costs.
  • Implementation effort for some platforms: Full integration with certain legacy CRMs may require technical setup or developer time, which can delay immediate ROI for smaller teams.
  • Narrow specialization: The platform focuses on matching gifts rather than broader donor lifecycle management, so organizations seeking an all-in-one CRM will still need complementary tools.

Does 360MatchPro Offer a Free Trial?

360MatchPro provides demo and sales-led evaluations rather than a public free plan. Nonprofits can request a personalized demonstration and a tailored pricing proposal through the site, which is the usual route to evaluate fit and expected ROI before committing. For scheduling an evaluation and discussing onboarding, use the request a demo form on their site.

360MatchPro API and Integrations

360MatchPro supports integrations with major fundraising platforms and CRMs so that match identification and status updates flow back into your primary donor system. The platform commonly connects with systems such as Blackbaud Raiser’s Edge NXT, Salesforce Nonprofit Cloud, Classy, DonorPerfect, NeonCRM, and payment processors like Stripe and PayPal, depending on your setup.

For developer-focused integration details and available endpoints, consult the integration documentation which outlines connector requirements, webhook support, and recommended implementation patterns for common donation sources.

10 360MatchPro alternatives

Paid alternatives to 360MatchPro

  • Blackbaud Raiser’s Edge NXT — A comprehensive donor management and fundraising platform with broad reporting and grant management features, often used by larger organizations that want an all-in-one system.
  • Salesforce Nonprofit Cloud — Enterprise-grade CRM with extensive customization, AppExchange integrations for matching gift workflows, and deep reporting capabilities for complex organizations.
  • Classy — An online fundraising platform with campaign and peer-to-peer features; integrates with matching gift tools and focuses on online campaign conversion.
  • Bloomerang — Donor management software with emphasis on retention analytics and donor communications, suitable for small to mid-sized nonprofits.
  • DonorPerfect — Fundraising CRM with event, gift, and constituent management and integrations for corporate matching workflows.
  • NeonCRM — A donor management and fundraising platform with tools for membership, events, and integrated donation processing.
  • Qgiv — Donation and event fundraising platform that supports integrations and third-party matching gift tools to increase match capture.

Open source alternatives to 360MatchPro

  • CiviCRM — An open source CRM for nonprofits that handles contributions, contacts, and campaigns; matching gift workflows can be built via extensions and custom development.
  • Odoo Community Edition — An open source suite that includes CRM and website modules; nonprofits can customize donation and matching workflows with community modules and developer work.
  • Drupal with CiviCRM integration — Combining Drupal CMS with CiviCRM provides a highly customizable, open source fundraising stack where matching gift processes can be implemented via custom modules and forms.

Frequently asked questions about 360MatchPro

What is 360MatchPro used for?

360MatchPro is used to identify and convert employer matching gift opportunities for nonprofit donations. It automates donor outreach, directs donors to employer portals, and tracks match status back to your fundraising systems.

How does 360MatchPro find matching gifts?

360MatchPro detects matches using a matching gift company database, email domain parsing, and donor-supplied employer fields. When a likely match is found, the platform triggers donor messaging with the correct employer submission instructions.

Does 360MatchPro integrate with Salesforce?

Yes, 360MatchPro integrates with Salesforce Nonprofit Cloud and other major CRMs. Integration moves match status and attribution back into your primary donor records so teams can report on matched revenue.

How much does 360MatchPro cost?

Pricing for 360MatchPro is custom and tailored to organization size, donation volume, and integration needs. To obtain a quote and discuss implementation options, request a demo or contact their sales team via the 360MatchPro homepage.

Can nonprofits use 360MatchPro without developer support?

Many nonprofits can deploy 360MatchPro with minimal technical resources, but some integrations may require developer assistance. The platform provides documented integrations and implementation guidance, and the vendor typically supports onboarding and configuration to reduce internal development work.

Final Verdict: 360MatchPro

360MatchPro excels at automating the matching gift lifecycle: identification, donor guidance, and tracking back to the donor database. Its focused feature set and employer database make it an efficient way for nonprofits to capture revenue that would otherwise be left on the table, while reducing manual work for development teams.

Compared with a full donor management system like Blackbaud Raiser’s Edge NXT, 360MatchPro is narrower in scope but deeper in matching gift automation. Blackbaud provides broad CRM and fundraising functionality often priced on seat and licensing levels, while 360MatchPro uses custom pricing tied to integration and volume and offers specialized workflows that directly increase match submissions. For organizations whose main objective is to maximize corporate match capture without replacing their CRM, 360MatchPro is a strong option to add targeted automation and measurable match revenue.