Sellbrite is a software platform for multichannel sellers that consolidates product listings, inventory, and order management across online marketplaces and storefronts. The platform is designed for small-to-mid sized ecommerce businesses, agencies that manage merchant accounts, and growing brands that sell on multiple channels and need a single source of truth for stock levels, pricing, and fulfillment rules.
Sellbrite connects directly to marketplaces and carts to prevent oversells, simplify cross-channel listing, and automate order distribution to warehouses or 3PLs. It stores catalog data, supports SKU mapping and variant management, and provides reporting and reconciliation tools to reconcile marketplace fees, returns, and inventory adjustments.
Organizations use Sellbrite to reduce manual data entry, speed up time-to-list for new SKUs, and centralize catalog governance so that pricing, descriptions, and images remain consistent across channels. For teams with multiple sellers or integrations, Sellbrite provides user permissions, audit trails, and account-level controls to maintain operational visibility.
Sellbrite groups core capabilities into catalog management, multichannel listing, inventory sync, order routing, and integrations. These features are packaged to support sellers who operate on multiple marketplaces and webstores.
Core feature areas include:
Sellbrite also provides a set of operational utilities such as bulk editing, CSV/Excel import and export, template libraries for common listing types, and a permissions system for teams managing multiple stores.
Sellbrite centralizes the operational tasks that come with selling across multiple marketplaces. It lets merchants create listings once and distribute them to several channels while keeping inventory levels synchronized, reducing the administrative burden of updating each marketplace separately.
The product consolidates orders into a single queue, where teams can pick, pack, and ship using integrated shipping partners or export orders to a 3PL. Sellbrite’s routing rules can automatically direct orders to the correct fulfillment source based on stock location, shipping priority, or seller-configured rules.
Sellbrite also handles marketplace-specific requirements—such as Amazon variation relationships or eBay item specifics—through templates and mapping tools so the seller does not need to recreate listings. Reporting tools then let teams track where sales are concentrated, identify slow-moving inventory, and analyze channel profitability.
Sellbrite offers these pricing plans:
Pricing often varies by number of connected channels, order volume, and whether you choose monthly or annual billing. For the most accurate and current rates, check Sellbrite's current pricing plans for the latest rates and enterprise options.
Sellbrite starts at $29/month for the Starter package when billed monthly. That entry-level tier covers single-account connections and basic multichannel listing features suitable for sellers who are testing multi-market sales.
Larger or higher-volume sellers typically move to the $79/month range for Professional functionality, while Enterprise accounts are quoted individually and often include custom service elements and volume discounts.
Sellbrite costs $348/year for the Starter plan when paid on an annual basis (equivalent to $29/month x 12). Annual billing is often offered at a discounted effective monthly rate by providers.
Professional and Enterprise plans will scale in yearly cost based on included channels, user seats, and usage tiers. Always verify current annual billing discounts and contract terms on Sellbrite's current pricing plans.
Sellbrite pricing ranges from $0 (free) to $199+/month. Small sellers may use a free or entry-level plan while mid-market sellers typically pay in the low-to-mid hundreds per month for more channels and automation. Enterprise customers who require custom integrations, SLAs, and dedicated onboarding will see custom pricing above standard tiers.
Costs you should budget for when evaluating Sellbrite include onboarding and migration time, potential fees for additional channels or API usage, and any costs associated with integrations like shipping or accounting connectors. Marketing costs: budget for channel-specific advertising and promotions to realize the full value of multichannel reach. Third-party integrations: additional subscription fees for third-party shipping or accounting apps may apply.
Sellbrite is used to manage multichannel ecommerce operations from a single dashboard. Sellers use it to list products on marketplaces, synchronize inventory across storefronts, consolidate orders, and route fulfillment to warehouses or third-party logistics providers.
Use cases include:
Sellbrite is most useful where avoiding oversells and ensuring consistent product data across channels matter. It also reduces the manual workload of copying listings between marketplaces and helps teams scale catalog operations without proportionally increasing headcount.
Sellbrite offers clear operational benefits but also has tradeoffs sellers should evaluate.
Pros:
Cons:
Operational considerations:
Sellbrite typically offers a trial period or a free tier to let sellers validate core features before committing. Trials let you connect a test storefront, try listing workflows, and confirm inventory sync and order routing without immediate billing.
During a trial, sellers should test representative SKUs (including variants), run end-to-end order flows (including a return or cancellation), and validate marketplace-specific listing attributes. Trials are also the time to test integrations such as shipping carriers, tax engines, and accounting connectors so you can surface workflow gaps early.
To see the most current trial offerings and terms, view Sellbrite's current pricing plans and the platform’s onboarding resources on the official site.
Yes, Sellbrite offers a Free Plan for basic evaluation and single-channel sellers, though it includes limitations on channels, automations, and support level. The Free Plan is useful for testing core functionality but will be limiting for multichannel growth.
For sellers who need more channels, automation, or higher API throughput, upgrading to Starter or Professional tiers unlocks additional concurrent listings and support options.
Sellbrite provides programmatic access through an API that supports catalog sync, order retrieval, listing management, and inventory updates. The API is intended for sellers who need custom integrations with ERPs, WMS, or bespoke storefronts.
Common API capabilities include:
Developers can use the API for tasks such as bulk SKU synchronization from an ERP, custom reporting exports, or automating unique routing logic not covered by the UI-based rules engine. Access, rate limits, and available endpoints are typically governed by plan level; consult Sellbrite's API documentation for developer guides, authentication details, and example payloads.
Below are alternatives across specialized listing managers, multichannel inventory systems, and broader commerce platforms.
Each alternative has different trade-offs: paid platforms often provide turnkey integrations and support, while open source solutions provide more control but require implementation resources and maintenance.
Sellbrite is used for multichannel listing and inventory management. Sellers use it to create, manage, and sync product listings across marketplaces and storefronts while consolidating orders and routing fulfillment. It reduces manual listing work and prevents oversells by updating stock levels centrally.
Yes, Sellbrite integrates with Shopify. You can connect Shopify stores to sync products and orders, publish listings to marketplaces from Shopify inventory, and route orders back to Shopify for fulfillment or accounting. The integration supports product variant mapping and order reconciliation.
Sellbrite starts at $29/month for the Starter plan when billed monthly. Pricing is typically tiered by channels, order volume, and features; enterprise-level pricing is custom and includes additional services.
Yes, Sellbrite provides a Free Plan meant for evaluation or single-channel usage with limited features. The Free Plan helps you test core listing and inventory sync capabilities but has restrictions on automations and connected channels.
Yes, Sellbrite supports Amazon FBA routing. It can route eligible orders to FBA, coordinate fulfillment logic between FBA and seller-fulfilled channels, and reflect inventory status across connected sales channels to prevent double-selling.
Yes, Sellbrite supports bulk uploads and bulk editing. The platform accepts CSV/Excel imports, bulk actions in the UI, and has templates for common listing types to accelerate catalog onboarding across multiple channels.
Sellbrite offers enterprise-level security options. Enterprise contracts commonly include SSO, role-based access controls, audit logs, and data handling assurances; for specific compliance certifications, review Sellbrite’s security pages and Enterprise terms.
Yes, Sellbrite can integrate with accounting tools via native connectors or third-party middleware. Many sellers sync orders and fees into QuickBooks or Xero either directly or through integration tools to automate reconciliation and financial reporting.
Sellbrite prevents oversells through inventory synchronization and reservation logic. When sales occur on any connected channel, Sellbrite updates the central inventory and pushes those adjustments to all other channels according to your sync frequency and rules, helping avoid double-selling the same SKU.
Sellbrite provides documentation, onboarding resources, and tiered support. The platform includes knowledge-base articles, developer docs, onboarding guides, and priority support for paid tiers; Enterprise customers often receive dedicated account management and implementation help.
Sellbrite recruits roles across product, engineering, customer success, and operations focused on supporting multichannel commerce. Positions typically require ecommerce domain knowledge, experience integrating marketplaces, and a background in SaaS product delivery. Applicants should expect interviews to assess technical knowledge of APIs, marketplace rules (Amazon/eBay/Walmart), and practical problem-solving around inventory and fulfillment workflows.
Sellbrite does not widely publicize a standard affiliate program on the public site, but partners who refer significant business or resellers/agencies may qualify for partner discounts or referral arrangements. For affiliate or partner programs, contact Sellbrite’s partner relations or view their partner pages to learn about referral commissions, reseller agreements, and partner resources.
User reviews for Sellbrite can be found on major software review sites and ecommerce communities. Look for hands-on reviews and case studies on platforms such as G2, Capterra, and Trustpilot for user-reported pros and cons. Also consult marketplace forums and seller communities for operational insights and real-world integration experiences.
For product details, developer guides, and to confirm current pricing and integrations, consult Sellbrite's current pricing plans and the platform’s integrations overview.