Wix

What is wix.com

Wix.com is a website building platform that includes a dedicated eCommerce stack — Wix Stores — which provides inventory management, product catalogs, and order handling as part of the hosted site. The inventory functionality lives under Wix eCommerce and Wix Stores and is meant to let merchants add products, define variants, set stock levels, and automate basic fulfillment tasks without needing separate inventory software.

Wix combines a visual site editor with an integrated admin dashboard for orders, payments, and inventory. That integration means stock counts, product options, pricing, and storefront merchandising are managed in the same interface used to design the public site and checkout experience.

Because inventory is part of the Wix ecosystem, the tools are aimed at users who prefer an all-in-one solution: hosting, storefront, payments, shipping integrations, and marketing apps are available through the same account and through the Wix App Market. For developer customization, Wix exposes programmatic interfaces through Velo by Wix and the Wix Stores APIs.

Wix.com features

What does wix.com do?

Wix.com provides a set of inventory and product management features built into its eCommerce plans. Core capabilities include product creation (physical, digital, and service products), SKU and variant management (size, color, material), stock tracking per SKU, and low-stock alerts. Merchants can control visibility, sale pricing, and collections for merchandising.

The platform supports product options and bundles, automatic inventory decrements on purchase, and manual stock adjustments in the dashboard. For stores that sell across channels, Wix offers multi-channel selling options and app-based integrations to sync products to marketplaces and social platforms.

Wix also supports order lifecycle features: order statuses, refunds, partial shipments, and fulfillment notes. Shipping profiles and real-time rate integration (via supported carriers and third-party apps) allow merchants to tie inventory and fulfillment rules to shipping logic.

Wix.com pricing

Wix.com offers these pricing plans:

• Free Plan: $0/month with Wix branded domain, basic site features, and no eCommerce capability
• Business Basic: $23/month billed annually (enables online payments, product pages, and basic inventory management)
• Business Unlimited: $27/month billed annually (adds expanded storage, advanced eCommerce features, and higher limits)
• Business VIP: $49/month billed annually (priority support, highest limits, and advanced marketing features)
• Enterprise: custom pricing for high-volume merchants and brand sites with dedicated solutions

These prices reflect the common US annual billing tiers for Wix eCommerce plans. Monthly billing and regional prices differ; check the current rates on the Wix site for localized and promotional pricing. View the full set of options on the Wix eCommerce pricing page at https://www.wix.com/ecommerce/pricing for the latest rates and enterprise options.

How much is wix.com per month

Wix.com starts at $23/month for the Business Basic eCommerce plan when billed annually. Monthly payment options are usually higher per month; the listed $23/month reflects the typical annual billing rate for entry-level eCommerce functionality.

How much is wix.com per year

Wix.com costs $276/year for the Business Basic plan when you multiply the annualized rate ($23/month) by 12 months. Higher tiers like Business Unlimited and Business VIP cost $324/year and $588/year respectively when billed annually at $27/month and $49/month.

How much is wix.com in general

Wix.com pricing ranges from $0 (free) to $49+/month per site. The free tier provides a basic site but no online store; eCommerce-capable plans start at $23/month (annual billing) and scale to $49/month for advanced tiers. Enterprise and custom solutions are quoted separately and can exceed the listed plan ceilings depending on traffic and support needs.

Check Wix eCommerce pricing plans for current promotional offers, region-specific prices, and add-on fees for payments or third-party apps.

What is wix.com used for

Wix.com is used to create and run online stores with integrated website design and inventory control. Small retailers, independent brands, and service-based businesses use Wix to list products or services, accept payments, and manage orders from a single admin console. The target user is someone who prefers a single vendor for hosting, storefront, and store management.

Wix inventory is suitable for merchants with simple to moderately complex catalogs: products with multiple variants, a few hundred SKUs, and standard fulfillment workflows. Merchants who require complex multi-warehouse logistics, advanced batch/lot tracking, or ERP-level inventory workflows may need additional integrations or a dedicated inventory platform.

Common uses include direct-to-consumer stores, local pickup and delivery setups, event ticketing (digital products), and small subscription or membership commerce. The built-in marketing, SEO, and promotional tools let merchants run campaigns and tie them directly to product pages and stock availability.

Pros and cons of wix.com

Wix has several advantages for merchants who want an integrated site and inventory experience. The visual editor makes building storefronts straightforward without coding, and product management lives inside the same interface as site content. Inventory features are easy to access for teams that need simple stock tracking and variant management.

However, Wix has limits for very large catalogs, complex fulfillment, or multi-location inventory workflows. While the platform supports SKU-level stock and variants, advanced supply chain features such as lot/serial tracking, multi-warehouse stock transfer, or deep ERP integrations require third-party tools or custom development.

Another pro is extensibility: the Wix App Market and Velo developer platform offer ways to extend inventory behavior, automate tasks, and connect to external systems. On the downside, some integrations are app-based and may add monthly costs; heavy customizations require developer experience with Velo or external middleware.

Wix.com free trial

Wix allows new users to build sites and explore the editor for free, but eCommerce features require a paid Business plan. Many of the paid plans include trial windows or a 14-day refund policy depending on the region and promotional offers; this lets merchants test the storefront and inventory workflow before committing.

During the free site stage, you can create product pages and configure product data, but checkout and online payments will be disabled until an eCommerce plan is activated. Testing payment flows, automated emails, and real order processing requires a Business plan and live payment provider configuration.

For the most accurate trial terms and refund policies, consult the Wix billing and payments documentation or the plan details on the Wix eCommerce pricing page at https://www.wix.com/ecommerce/pricing.

Is wix.com free

No, Wix.com’s eCommerce functionality is not free. You can use the Free Plan to design and host a website with Wix branding, but online payments, product checkout, and the integrated inventory tools require one of the Business (eCommerce) paid plans such as Business Basic, Business Unlimited, or Business VIP.

Wix.com API

Wix exposes APIs for developers through Velo by Wix (the platform for serverless code and site extensions) and specific stores-related APIs like the Wix Stores API. These programmatic interfaces let developers read and write product data, query and update inventory, manage orders, and react to events using HTTP functions and backend modules.

Key API capabilities include creating and updating products and SKUs, adjusting stock levels, fetching order details, and hooking into webhooks for inventory- or order-related events. Developers can create custom admin tools, automate stock reconciliation with external systems, or push product catalogs to external marketplaces programmatically.

For developer documentation and reference materials, consult the Wix developer docs and the Wix Stores API reference at https://www.wix.com/velo/reference/wix-stores and broader developer resources at https://www.wix.com/velo. Those pages describe available endpoints, data models for products and inventories, sample code, and guidance on authentication and rate limits.

10 Wix.com alternatives

When evaluating Wix for eCommerce inventory, consider other platforms that offer varying degrees of inventory control, scalability, and developer extensibility.

• Shopify — Hosted eCommerce platform with robust inventory, multi-location stock, and a large app ecosystem.
• BigCommerce — Enterprise-capable hosted platform with strong multi-channel selling features and API surface.
• Squarespace — Designer-focused website builder with basic eCommerce and inventory tools for smaller catalogs.
• Magento (Adobe Commerce) — Highly customizable platform for large catalogs and complex inventory workflows; available as hosted (Commerce Cloud) or self-hosted (Open Source).
• Square Online — Simple store solution integrated with Square payments and POS for omnichannel retail.
• Weebly — Simple hosted site builder with eCommerce features (best for small businesses and local sellers).
• Wix — (Included for parity) integrated site builder and storefront for small to mid-size sellers.
• WooCommerce — WordPress plugin (listed in paid/open source depending on hosting) that offers extensible inventory control via plugins.
• Ecwid — Lightweight embeddable store with inventory syncing for existing websites and multiple sales channels.
• Shift4Shop (formerly 3dcart) — Feature-rich hosted eCommerce option for merchants seeking built-in features.

Paid alternatives to wix.com

• Shopify: Best for merchants who need a powerful hosted store with scalable inventory, multi-location fulfillment, and an extensive app ecosystem. Shopify supports advanced inventory workflows and robust reporting.

• BigCommerce: Targets brands that need native multi-channel selling and B2B features. BigCommerce provides strong APIs and built-in features that reduce dependency on third-party apps for inventory and catalog management.

• Squarespace: Suited to creators and small shops that prioritize design; inventory features are simpler but sufficient for smaller catalogs and visual merchandising.

• Magento (Adobe Commerce): Appropriate for companies needing customized inventory behavior, multi-warehouse support, and deep ERP integration. Typically requires development resources and higher hosting costs.

• Square Online: Good for sellers who use Square POS in person and want tight integration between in-store and online inventory with low setup complexity.

Open source alternatives to wix.com

• Magento Open Source: A flexible platform for developers who need full control over inventory, product types, and fulfillment logic. Requires self-hosting and development resources.

• WooCommerce: WordPress-based eCommerce plugin that is highly extensible via plugins. It supports inventory management, SKU tracking, and many third-party integrations.

• PrestaShop: Open source platform with modules for inventory management, multi-store setups, and customization through community modules.

• OpenCart: Lightweight open source eCommerce solution for small to mid-size catalogs with extensions available for inventory and shipping features.

• Saleor: Modern, GraphQL-first open source commerce platform aimed at developers who want a headless architecture with strong inventory and order APIs.

Frequently asked questions about Wix.com

What is Wix.com used for?

Wix.com is used to build websites and run online stores with integrated inventory management. Merchants use Wix to publish product pages, accept payments, manage SKUs and stock levels, and handle orders from a unified admin interface. Wix suits small to mid-size stores that want a single platform for site design, hosting, and commerce.

Does Wix.com support product variants and SKUs?

Yes, Wix.com supports product variants and SKUs. You can create multiple options (size, color, material), assign SKU values to each variant, and track stock per SKU so inventory decrements correctly when orders are placed.

Can I connect Wix.com inventory to external systems (ERP, POS)?

Yes, Wix.com can connect to external systems via apps, Zapier, or custom integrations using Velo and the Wix Stores API. That lets you synchronize stock levels with ERPs or POS systems, though complex two-way syncs may require middleware or a development project.

How many products can I manage on Wix.com?

Wix.com supports small to moderately sized catalogs—typically hundreds to a few thousand products depending on plan limits and site performance. Very large catalogs (tens of thousands of SKUs) may require a more specialized platform or custom architecture to maintain performance.

Does Wix.com charge transaction fees?

Wix.com allows online payments through major gateways and typically does not charge additional Wix transaction fees on Business plans beyond payment processor fees. Payment gateway fees (Stripe, PayPal, etc.) still apply; review your payment provider terms for specific rates.

Can Wix.com handle multi-currency and multi-language stores?

Yes, Wix.com supports multi-currency payments and multilingual storefronts. Multi-currency configuration and language tools are available either natively or via apps in the Wix App Market to present products and accept payments in different currencies.

Does Wix.com provide barcode, lot, or serial number tracking?

Wix.com does not natively provide advanced lot or serial number tracing like specialized inventory systems. For barcode scanning or lot-level tracking you can use apps from the Wix App Market or build custom solutions with Velo and external services to maintain those details.

Is Wix.com secure for processing payments?

Yes, Wix.com uses standard security measures for eCommerce, including SSL for encrypted checkout and compliance features for accepted payment providers. Wix maintains platform-level protections and integrates with PCI-compliant gateways; always verify your payment provider and plan-level security options.

Can I automate inventory updates on Wix.com?

Yes, inventory automation is possible using Wix automations, third-party apps, or custom backend code with Velo. Automations can trigger low-stock notifications, reorder reminders, and simple workflows; more sophisticated automation (dynamic reorder points, supplier integrations) may require development.

Does Wix.com integrate with shipping carriers for real-time rates?

Yes, Wix.com integrates with selected shipping carriers and supports real-time rate calculation via supported apps and built-in carrier integrations. Merchants can configure shipping rules, flat rates, or carrier-calculated rates depending on plan and regional availability.

wix.com careers

Wix offers roles across engineering, product, design, customer success, and marketing in multiple global offices. Careers at Wix emphasize web products, cloud services, and creative tooling. Positions related to eCommerce and developer platforms are common as the company continues to expand its commerce and Velo offerings.

For job openings and recruiting information, check the Wix careers site which lists roles, locations, and benefit information as well as details on their hiring process and company culture.

wix.com affiliate

Wix runs an affiliate program that pays commissions for new customers who sign up for paid plans through affiliate links. Affiliates can promote Wix site plans, eCommerce plans, and specific products via tracked links and banners.

To participate, review the affiliate terms and signup process on the Wix affiliate program page and consider joining through established affiliate networks that partner with Wix for tracking and payouts.

Where to find wix.com reviews

You can find user reviews and comparisons of Wix eCommerce and inventory features on third-party review sites such as G2, Capterra, and Trustpilot. Reviews highlight ease of use, design flexibility, and where Wix fits relative to Shopify or BigCommerce for inventory needs.

For official case studies and customer stories, Wix publishes success stories and merchant spotlights on its website and blog, which provide real-world examples of stores using Wix for inventory and sales.