Yotpo

What is yotpo.com

Yotpo is an ecommerce-focused marketing platform that helps online merchants collect and publish customer-generated content and operate loyalty and referral programs. The platform is commonly used by retail brands to gather product reviews, star ratings, customer photos and video, and to use that content across product pages, social channels, and advertising. Yotpo also offers customer retention tools including loyalty programs, referral campaigns, and SMS marketing.

Yotpo integrates directly with major ecommerce platforms and storefronts, so review collection, order-verified badges, and loyalty rewards are tied back to actual purchases. The platform combines front-end display widgets with back-end automation: review request emails and SMS, user-generated content moderation, and program analytics. This makes it a single place for customer content and loyalty operations for medium and enterprise merchants.

Because Yotpo bundles several adjacent capabilities — reviews, visual marketing, loyalty, referrals, and SMS — teams often run multiple Yotpo modules together to maintain consistent customer experience and data flows. Brands looking to centralize customer trust signals and retention mechanics typically evaluate Yotpo alongside standalone review platforms and loyalty vendors.

Yotpo features

What does yotpo.com do?

Yotpo provides modules and features that cover customer content collection, display, and retention workflows. Key functional areas include: review collection and moderation, visual UGC (customer photos & videos), loyalty and rewards program management, referral programs, and SMS and email messaging focused on commerce. These features are designed to work across product detail pages, search and category pages, and paid channels.

The platform supplies front-end widgets and API endpoints to surface reviews and ratings, display curated customer photos, and show loyalty points balances or referral prompts. For review collection, Yotpo automates post-purchase review requests via email and SMS with configurable templates and send windows, and includes verified-purchase badges to increase trust.

On the retention side, the loyalty module allows merchants to define points-earning rules, tiers, reward redemptions, and custom triggers tied to purchases, birthdays, or referrals. Referrals are managed with shareable links and rewards for both referrer and referee. SMS features include compliance-ready consent management, flow automation, segmentation, and conversion tracking tied to orders.

Yotpo also offers analytics and reporting across all modules: review volume and sentiment, loyalty program health (active members, points liability), referral performance, and SMS campaign metrics. Enterprise-grade customers get more advanced analytics, deeper APIs, and priority support.

Yotpo pricing

Yotpo offers these pricing plans:

• Free Plan: $0/month with basic review collection and display features for small merchants
• Growth: $29/month–$199/month (typical small-to-midsize merchant tier for additional volume and features)
• Professional: $199/month–$499/month (adds higher volume limits, expanded automation, and loyalty/referral basics)
• Enterprise: custom pricing, typically $2,000+/month depending on usage, integrations, and service level

These price ranges reflect common market tiers and module-based billing: Yotpo sells individual products (Reviews, Loyalty & Referrals, SMSBump, Visual UGC) and many customers pay per module plus usage (messages sent, review volume, active loyalty members). Exact pricing frequently requires a quote for larger merchants. Check Yotpo's current pricing plans for the latest rates and enterprise options.

Yotpo's modular approach means you can subscribe to a single product or bundle multiple products. Typical billing components are subscription fees for platform access, overage charges for message volume or review/request volume, and professional services or onboarding fees for enterprise integrations. For SMS specifically, merchants often pay a combination of monthly subscription and per-message carrier fees.

Because Yotpo targets a range of merchants from emerging brands to large enterprises, they often provide promotional or usage-based tiers for startups and custom SLAs for enterprise customers. If you have specific requirements like multi-store setups, a dedicated account manager, or advanced security, enterprise quotes will reflect those additions.

How much is yotpo.com per month

Yotpo starts at $0/month for the basic reviews module that supports core review collection and display. Paid tiers for small and midsize merchants commonly begin around $29/month for expanded review automation and add-ons. Mid-market features that include loyalty or advanced SMS typically cost $199/month–$499/month, while enterprise-grade packages run into the $2,000+/month range for large merchants with high message volume or custom integrations.

Monthly costs vary by module and usage. For example, adding SMS-driven flows will add per-message costs on top of a monthly subscription, and loyalty programs with high active-member counts can increase monthly licensing. Discounts are often available for annual prepayment or multi-module bundles.

To get precise monthly amounts tailored to your store size and module choices, review the module breakdown and request a quote on Yotpo's pricing page.

How much is yotpo.com per year

Yotpo costs $0/year for the free reviews tier. For paid tiers, annual contracts typically reduce effective monthly rates — for example, a plan listed at $29/month will be billed around $348/year when paid annually. Mid-tier plans in the $199–$499/month band translate to roughly $2,388–$5,988/year when billed yearly.

Enterprise agreements are quoted annually and can include implementation, training, and custom SLAs in addition to license fees. When budgeting yearly, include expected overage costs for messages and anticipated increases in active loyalty program members, which can affect annual spend.

For up-to-date annual pricing, volume discounts, and module bundling options, consult Yotpo's pricing page or contact sales for an enterprise proposal.

How much is yotpo.com in general

Yotpo pricing ranges from $0 (free) to $2,000+/month. Entry-level review collection is free, but adding SMS, loyalty programs, and high-volume enterprise features increases costs. Small merchants commonly budget $29–$199/month for a single module plus message costs; mid-market merchants using multiple modules typically allocate $200–$1,000+/month depending on scale.

Budget planning should consider these labeled cost buckets: Subscription fees: monthly or annual base fees for each module; Usage fees: per-SMS or per-email send fees and overage charges for review/request volume; Implementation costs: one-time onboarding, API integration, or customization fees; Support and SLA costs: enterprise-level support and security certifications often add to monthly pricing.

To estimate your own costs, identify which modules you need (Reviews, Loyalty & Referrals, SMS), estimate monthly SMS/email volumes and expected active loyalty members, then request a quote from Yotpo to capture promotional discounts or annual billing options.

What is yotpo.com used for

Yotpo is used to collect and display customer reviews and visual content to increase product page conversion and post-purchase trust. Merchants use Yotpo to automate the review request process so customers receive timely prompts after purchase, with the goal of increasing the quantity and quality of reviews that appear on product pages and external channels.

It is also used to run loyalty and referral programs that increase repeat purchase rates and customer lifetime value. Merchants define points rules, tier thresholds, and reward catalogs in Yotpo, then surface points balances on-site and via email or SMS to encourage engagement.

Additionally, Yotpo is used as an SMS/ecommerce messaging layer to reach customers with cart abandonment flows, shipping updates, promotional campaigns, and review requests. Because messages are tied to order data, teams can personalize messages, track conversions, and attribute revenue to specific campaigns.

Brands especially value Yotpo when they want consolidated customer content (reviews, photos, Q&A) and retention programs in a single platform so that content can be reused across product pages, search ads, and social media.

Pros and cons of yotpo.com

Yotpo's strengths include integrated modules (reviews, loyalty, referrals, visual UGC, SMS) so teams manage customer trust and retention in one platform. That integration reduces the work of syncing customer data across multiple vendors and allows consistent loyalty rules and messaging. The platform's widgets and APIs are built for ecommerce storefronts and can be implemented with common platforms like Shopify and Magento.

The platform scales well for merchants that need enterprise features such as SSO, advanced analytics, and custom SLAs. Yotpo's analytics link conversions back to review activity and loyalty behavior, which helps marketing and merchandising teams quantify program ROI.

On the downside, Yotpo's modular and usage-based pricing can become costly as a merchant adds SMS volume, loyalty members, or heavy visual UGC usage. Smaller merchants may find the full feature set more than they need and can sometimes get better cost-to-feature fit by combining a specialized review or loyalty tool with cheaper SMS providers.

There is a learning curve for advanced implementations: customizing widgets, running detailed loyalty rules, or integrating with complex ERP systems may require professional services or developer time. Enterprises that require unusual workflows will need to budget for implementation and ongoing maintenance.

Yotpo free trial

Yotpo typically offers a free tier for basic review collection and display which serves as a functional trial for that module. New users can install review widgets and begin collecting verified-purchase reviews without an immediate paid commitment, making it easy to validate review flows and on-site presentation.

For paid modules like Loyalty & Referrals or SMS, Yotpo commonly offers demo accounts and time-limited trials or staging environments for evaluation. These trials allow merchants to test rewards configuration, referral links, and SMS flows before committing to a paid plan.

If you want to test multiple modules together, request a demo or trial environment from Yotpo's sales team; enterprise buyers often receive sandbox access and implementation guidance. See Yotpo's pricing and demo options to request a trial or a product walkthrough.

Is yotpo.com free

Yes, Yotpo offers a free plan for basic reviews and rating collection, which supports core on-site review display and verified-purchase tagging. The free tier is designed for small merchants who need essential review functionality without immediate subscription costs.

Free-tier limitations typically involve volume, advanced moderation features, and the absence of loyalty or SMS module access. For merchants who need automated SMS review requests, loyalty programs, or advanced analytics, upgrading to a paid tier is required.

To confirm current free-tier features and limits, review the detailed module comparison on Yotpo's pricing page.

Yotpo API

Yotpo provides APIs and webhooks to programmatically manage reviews, user-generated content, loyalty accounts, referrals, and SMS events. Typical API use cases include exporting verified reviews to a separate analytics system, importing customers into loyalty tiers, and triggering review request sends after order fulfillment. Yotpo's APIs cover creation, retrieval, moderation, and display of customer content as well as program management endpoints for loyalty points and referral codes.

Developers can use Yotpo's RESTful endpoints for common tasks and subscribe to webhooks for events like new review submission, referral conversion, or SMS opt-in changes. Authentication is commonly handled via API keys and OAuth mechanisms for enterprise integrations. The developer documentation includes code examples, SDKs for common languages, and guidance for connecting with ecommerce platforms.

For integration with storefronts and marketing stacks, Yotpo supports native connectors to platforms like Shopify, BigCommerce, Magento, and Salesforce Commerce Cloud. Teams commonly pair Yotpo APIs with tag managers and CDNs to cache and serve review widgets efficiently. See the Yotpo developer documentation for endpoint reference, SDKs, and webhook details.

10 Yotpo alternatives

• Bazaarvoice — Enterprise review and rating platform focused on syndicated content and large retailers
• Trustpilot — Independent review platform with consumer-facing trust signals and public profiles
• Stamped.io — Review and loyalty tool popular with mid-market Shopify merchants
• PowerReviews — Ratings and reviews solution with strong analytics and syndication support
• Klaviyo — Email and SMS marketing platform often used alongside dedicated review tools for messaging
• Okendo — Customer content platform that combines reviews, Q&A, and loyalty for ecommerce stores
• Loox — Visual reviews and photo-centric widgets aimed at Shopify merchants
• S Loyalty (S Loyalty / LoyaltyLion) — Loyalty solution targeted at ecommerce retention
• Yelp — Consumer review platform used for local businesses and service merchants
• Growave — Combined reviews, wishlist, and loyalty platform for Shopify stores

Paid alternatives to Yotpo

• Bazaarvoice: Enterprise-grade review syndication across retailers and marketplaces, strong in CPG and large brands. Ideal for companies that need syndicated content and broad retailer distribution.

• PowerReviews: Focuses on robust ratings & reviews functionality, product sampling programs, and rich analytics for enterprise merchants; often used by merchants that prioritize in-depth review insights and A/B testing.

• Stamped.io: Offers reviews, visual UGC, loyalty, and referrals with pricing attractive to Shopify merchants. It provides ready-made widgets, automation, and integration with common ecommerce stacks.

• Okendo: Paid platform that bundles reviews, customer profiles, and loyalty features; emphasizes review customization and segmentation for mid-market brands.

• Bazaarvoice: (relisted here as paid) Suited for very large brands that require content syndication to retail partners and deep product-level analytics. Pricing is custom and focused on enterprise workflows.

Open source alternatives to Yotpo

• Reviewer (self-hosted review systems): Several open-source review widgets and feeds (hosted on GitHub) let developers implement custom review collection and display without vendor lock-in; they require developer resources for moderation and verification logic.

• Magento native reviews + custom plugins: For merchants on Magento, the platform offers built-in review functionality and a wide ecosystem of community extensions that can be combined to replicate basic Yotpo flows.

• WooCommerce + open plugins: WordPress/WooCommerce shops can combine free review plugins and loyalty plugins to create a DIY stack. This requires more maintenance but keeps costs low for smaller merchants.

• Reaction Commerce / Vendure-based custom modules: Headless commerce platforms that allow building custom review/loyalty modules in-house; suitable for teams that want complete control and can invest in development.

Frequently asked questions about Yotpo

What is Yotpo used for?

Yotpo is used for collecting and displaying customer reviews, managing loyalty and referrals, and sending commerce-focused SMS and email. Merchants use it to increase trust on product pages, run rewards programs that drive repeat purchases, and automate review requests tied to verified orders. The platform bridges content collection and retention programs to improve conversion and lifetime value.

Does Yotpo integrate with Shopify?

Yes, Yotpo has a native Shopify integration. The Shopify app connects Yotpo widgets, review requests, and loyalty flows to shop orders and customer data, enabling verified-purchase badges and automatic review request sends after fulfillment. Installation is available through the Shopify App Store and the integration supports common Shopify themes.

How much does Yotpo cost per month?

Yotpo starts at $0/month for basic review collection, with paid tiers commonly beginning around $29/month for expanded features. Adding loyalty, referrals, or SMS increases monthly costs depending on volume and module selection; enterprise licensing is quoted separately.

Can Yotpo send SMS messages?

Yes, Yotpo includes SMS capabilities through its SMSBump product. Merchants can send transactional messages, cart abandonment flows, promotional campaigns, and review request SMS with consent and compliance controls. SMS is billed as a mix of subscription and per-message carrier fees.

Is Yotpo suitable for small businesses?

Yes, Yotpo offers a free review tier that makes it accessible to small businesses. The free plan covers basic review collection and display, allowing startups to validate review flows; however, advanced features like loyalty and high-volume SMS typically require paid plans.

Does Yotpo offer loyalty program features?

Yes, Yotpo provides a Loyalty & Referrals module that supports points, tiers, custom rewards, and referral incentives. It integrates with on-site widgets and email/SMS flows so customers can view points balances and redeem rewards online.

Can I migrate reviews from another provider into Yotpo?

Yes, Yotpo supports review import via API and CSV imports. Most migrations involve mapping existing review fields, preserving timestamps and reviewer metadata, and applying verified-purchase flags when available. Yotpo's support and implementation teams commonly assist with large migrations.

Does Yotpo offer analytics and reporting?

Yes, Yotpo provides analytics for reviews, loyalty, referrals, and SMS performance. Reports include review volume and sentiment, conversion attribution for review-driven revenue, loyalty member activity, referral conversions, and SMS open/click/conversion metrics. Enterprise customers get more customizable dashboards and export options.

Is Yotpo secure for enterprise use?

Yes, Yotpo supports enterprise security features and compliance options. Larger customers can access SSO, dedicated account management, and contractual security controls; Yotpo documents compliance capabilities and data handling policies in its security resources for enterprise customers.

How does Yotpo's API work?

Yotpo exposes RESTful APIs and webhooks that let developers create, retrieve, and moderate reviews, manage loyalty accounts, and respond to referral and SMS events. Comprehensive developer docs, example SDKs, and webhook patterns support common integration needs with storefronts and back-office systems.

Yotpo careers

Yotpo hires across product, engineering, sales, customer success, and marketing functions, often looking for ecommerce domain knowledge and experience with SaaS platforms. Open roles and company culture information are maintained on Yotpo's careers site; applicants for technical positions typically submit code samples or portfolio work and may go through technical interviews.

Yotpo affiliate

Yotpo has partner and reseller programs that include affiliate-like referral incentives for agencies and technology partners. These programs provide co-marketing benefits, revenue share or referral fees, and technical enablement. Agencies that implement Yotpo for clients can join official partner programs via the Yotpo partner portal.

Where to find Yotpo reviews

Independent user reviews and ratings for Yotpo are available on software directory sites and ecommerce platform app stores. To compare user feedback and case studies, check merchant testimonials on Yotpo's site and third-party reviews on platforms like G2, Capterra, and the Shopify App Store. For official product details and pricing, see Yotpo's pricing page and Yotpo features documentation.