Omniconvert

What is Omniconvert

Omniconvert is a customer conversion and experimentation platform focused on helping websites and online stores run A/B tests, create personalized onsite experiences, and collect customer feedback via surveys. The product bundles experimentation, segmentation, and analytics so teams can test hypotheses, target defined visitor segments, and measure the revenue impact of changes across funnels.

The platform supports both visual experiment creation (WYSIWYG editors) and more technical workflows via JavaScript snippets and SDKs. That makes it suitable for marketing teams who want quick visual changes as well as engineering teams that implement programmatic experiments through the API or via server-side SDKs.

Omniconvert positions itself as a combined toolset for optimization — letting users run experiments, personalize content based on behavior and attributes, and capture insight with on-site and exit-intent surveys. This integrated approach reduces the need to stitch together multiple vendors for testing, analytics, and feedback.

Omniconvert features

Omniconvert groups core functionality into experiment management, personalization, analytics, and feedback. Each area contains features designed to cover the optimization lifecycle from hypothesis to measurement.

What does omniconvert do?

Omniconvert runs A/B/n experiments and multivariate tests to validate design and copy changes against conversion goals such as purchases, signups, and lead submissions. The tool offers a visual editor for non-technical editors and a JavaScript API for precise experiment control and server-side implementations.

The platform provides audience segmentation and targeting rules so experiments and personalized content can be shown to specific traffic sources, countries, device types, or behavioral cohorts. Results integrate with revenue and conversion tracking to calculate uplift and statistical significance.

Additional features include on-site surveys and feedback widgets to capture qualitative data, heatmaps and funnel analysis to visualize user flows, and integrations with analytics and marketing stacks so experiment results are reconciled with business data.

Core feature areas:

• Experimentation: visual editor, A/B/n tests, multivariate testing, goal tracking, statistical reporting
• Personalization: content rules, segment targeting, geo/device/behavioral audience rules, dynamic content insertion
• Feedback & surveys: popup surveys, exit-intent surveys, NPS and CSAT collection, survey branching
• Analytics & reporting: experiment results, revenue attribution, funnel reports, segmentation cross-tabs
• Developer tools: JavaScript API, server-side SDKs, data export, webhooks

The platform also provides user and permissions management, audit logs for enterprise governance, and integrations with major analytics and tag managers for data consistency.

Omniconvert pricing

Omniconvert offers these pricing plans:

• Free Plan: $0/month with limited experiments, surveys, and a single-site license
• Starter: $49/month billed monthly or $39/month when billed annually ($468/year), includes increased monthly traffic, up to 5 active experiments, basic audience targeting, and standard email support
• Professional: $199/month billed monthly or $169/month when billed annually ($2,028/year), includes higher traffic limits, unlimited experiments, advanced segmentation, revenue attribution, and priority support
• Enterprise: Custom pricing (volume-based) with SSO, dedicated account management, service-level agreements, and advanced security controls

These tiers are representative of how Omniconvert structures its plans: a free entry tier for small sites, a low-cost Starter for early-growth businesses, a Professional plan for conversion teams, and Enterprise pricing for large organizations that need SLAs and custom integrations. Check Omniconvert's current pricing for the latest rates and enterprise options.

Omniconvert pricing often scales by tracked visitors or monthly sessions, and some add-ons (advanced analytics, priority onboarding, or managed services) can move an account from standard pricing to a custom quote. When evaluating cost, include expected traffic, number of concurrent experiments, and whether server-side experiments or API usage is required.

How much is omniconvert per month

Omniconvert starts at $0/month with the Free Plan, or $49/month for the Starter plan when billed monthly. The Professional level is typically priced at $199/month billed monthly, with an annual discount available on yearly billing.

Monthly billing is useful for short-term experimentation projects or pilot testing; annual billing typically reduces the effective monthly rate by 10–20% depending on the plan. For larger volumes or enterprise features, you will receive a custom monthly price as part of a contract.

How much is omniconvert per year

Omniconvert costs $468/year for the Starter plan when paid annually at $39/month equivalent; Professional annual billing is commonly $2,028/year at an equivalent of $169/month. The Free Plan remains $0/month with the stated limitations.

Annual billing locks in the price for 12 months and often includes priority onboarding or training credits in mid-tier plans. Enterprise contracts are quoted annually and usually include service-level and implementation commitments.

How much is omniconvert in general

Omniconvert pricing ranges from $0 (free) to $199+/month. Small sites and pilots can begin on the Free Plan, growth teams typically budget $49–$199/month depending on traffic and experiment volume, and large e-commerce businesses should expect custom Enterprise pricing above that range.

When planning budget, allocate costs for implementation, potential developer time for API or server-side tests, and any additional analytics or data warehousing needed to reconcile experiment results with business reporting. Typical total cost of ownership includes tool subscription, internal implementation hours, and testing cadence.

What is omniconvert used for

Omniconvert is used to improve conversion rates, average order value, and user engagement by testing alternatives and personalizing content. Growth teams use it to validate design and messaging changes, while product managers run feature experiments to measure impact before full rollout.

Marketing teams deploy Omniconvert to create targeted campaigns and on-site messages that match visitor intent—showing promotional messaging, recommended products, or subscription offers to specific segments. On-site surveys collect user intent and friction points that inform test hypotheses.

E-commerce sites use Omniconvert to optimize checkout funnels, test pricing displays, and serve personalized product recommendations. SaaS companies use it for onboarding flows, trial-to-paid conversion optimization, and pricing page experiments.

Use case breakdown with labels:

• Landing page optimization: Test headlines, CTAs, and layouts to increase lead capture
• Checkout optimization: Reduce cart abandonment with simplified flows and targeted offers
• Personalized content: Serve banners, product lists, or messaging to segmented visitors
• User research: Collect qualitative feedback with microsurveys and NPS to support experiment design

Pros and cons of Omniconvert

Omniconvert offers a broad set of optimization capabilities in a single product, which reduces vendor sprawl and simplifies attribution. The combination of A/B testing, personalization, and feedback tools allows teams to run hypothesis-driven growth programs with fewer integrations.

The platform's visual editor accelerates non-technical tests, while the API and SDKs enable robust developer-driven and server-side experiments. This dual approach fits mixed teams that need both speed and control.

On the downside, platforms that combine features can sometimes lag best-of-breed vendors in certain areas. Teams that require deep session replay or advanced behavioral analytics might continue to pair Omniconvert with specialist tools such as session recording vendors. Also, enterprise customers should validate data retention, compliance, and raw event access when comparing plans.

Practical trade-offs to consider:

• Strengths: integrated experimentation + personalization, built-in surveys, straightforward visual editor
• Limitations: may require additional analytics tools for very large datasets or advanced user recordings, enterprise features are behind custom pricing
• Implementation: quick for visual tests, moderate effort for server-side experiments or custom integrations

Omniconvert free trial

Omniconvert commonly offers a free tier or time-limited trial so teams can validate the fit before committing. The Free Plan provides enough testing and survey capability to run initial experiments and confirm basic workflows.

Trials typically include access to the visual editor, standard targeting rules, and basic reporting so teams can run hypothesis-driven tests and see uplift on core metrics. For paid plan evaluations, Omniconvert often unlocks additional features such as increased experiment concurrency and revenue attribution for the trial period.

For businesses considering Omniconvert, run a short pilot: define a primary conversion goal, run 2–3 quick experiments via the visual editor, and collect on-site survey feedback to validate the hypothesis. If you require more advanced features during the trial, reach out to their sales team for a temporary upgrade or demo.

Is omniconvert free

Yes, Omniconvert offers a Free Plan. The Free Plan is designed for very small sites or pilots and includes basic experiments, a limited number of survey responses, and single-site usage. It provides a way to test core features before moving to a paid Starter or Professional plan.

Omniconvert API

Omniconvert exposes a RESTful API and client SDKs to support programmatic experiment control, audience management, and result retrieval. The API allows developers to orchestrate server-side experiments, fetch variation assignments, and export experiment results for further analysis in a BI tool.

Common API capabilities include creating and updating experiments, reading experiment results and metrics, managing audiences and segments, and retrieving survey results. Webhooks can be used to notify external systems when experiment statuses change or when a variation reaches a statistical threshold.

Integration patterns supported:

• Client-side JavaScript snippet for visual editor and quick deployment
• Server-side SDKs (Node.js, PHP, Python, Ruby) for deterministic experiment assignment and feature flag-like control
• Webhooks and CSV/JSON exports for data extraction

Developers often pair the Omniconvert API with analytics and data warehouses to run extended analysis. For specific method references and SDK downloads, consult the official Omniconvert API documentation at their API reference and developer guides for full endpoints and examples.

10 Omniconvert alternatives

When evaluating Omniconvert, consider both paid and open-source alternatives depending on your needs for experimentation depth, analytics, or budgeting.

Paid alternatives to Omniconvert

• Optimizely — Enterprise A/B testing and feature flagging platform with strong experimentation controls and full-stack SDKs for server-side tests. Good for organizations that need enterprise governance and advanced reporting.
• VWO — Visual editor, heatmaps, and full conversion optimization suite. VWO emphasizes ease-of-use and integrated behavioral analytics for growth teams.
• AB Tasty — Combines A/B testing with personalization and feature-flag capabilities. Popular in e-commerce for its targeting and campaign management features.
• Convert.com — Privacy-focused experimentation platform with a strong focus on statistical rigor and developer-friendly APIs, often used by data-driven teams.
• Adobe Target — Enterprise-grade personalization and testing as part of the Adobe Experience Cloud, suited to large organizations with complex martech stacks.
• Unbounce — Focuses on landing page A/B testing and conversion-focused landing builder workflows for marketers.
• Kameleoon — Offers AI-powered personalization and experimentation with server-side capabilities for performance-critical tests.

Open source alternatives to Omniconvert

• GrowthBook — Open source feature flagging and A/B testing platform with a modern UI and SDKs that let teams run experiments and experiment analyses in-house.
• PlanOut — Facebook's open-source experimentation framework that provides programmatic control over experiment allocation and complex assignment logic for engineering-driven experiments.
• Wasabi — Open-source A/B testing platform originally developed by Intuit, used for server-side experimentation and deterministic bucketing.

Frequently asked questions about Omniconvert

What is Omniconvert used for?

Omniconvert is used for conversion rate optimization and personalization. Teams use it to run A/B tests, personalize website content for specific audiences, and collect onsite feedback with surveys to improve conversions and user experience.

Does Omniconvert integrate with Google Analytics?

Yes, Omniconvert integrates with Google Analytics. Integrations typically forward experiment metadata so experiment variations and goals appear in Google Analytics, allowing cross-validation of test results with analytics data.

How much does Omniconvert cost per user per month?

Omniconvert starts at $0/month with the Free Plan, with paid plans beginning at $49/month for the Starter tier when billed monthly. Pricing is usually based on tracked visitors or sessions rather than per-user licenses.

Is there a free version of Omniconvert?

Yes, Omniconvert offers a Free Plan. The free tier supports basic experiments and limited survey responses so small sites can evaluate core functionality before moving to a paid plan.

Can Omniconvert run server-side experiments?

Yes, Omniconvert supports server-side experiments via SDKs and API. Developers can use server-side SDKs to deterministically assign users to variations and reduce client-side flicker or latency for controlled experiments.

Does Omniconvert offer audience targeting?

Yes, Omniconvert includes audience segmentation and targeting. You can target experiments and personalized content by URL, referrer, device, geo, behavioral rules, and custom attributes passed via the API.

How accurate are Omniconvert's statistical results?

Omniconvert reports statistical metrics and confidence intervals for experiments. The platform calculates lift and confidence using industry-standard methods, but teams should validate sample sizes and run tests long enough to reach statistical significance.

Can I export experiment data from Omniconvert?

Yes, Omniconvert allows data export and webhooks. You can retrieve experiment results via the API, export CSV/JSON reports, or forward events to analytics platforms for custom analysis.

What support options does Omniconvert provide?

Omniconvert provides standard email support and paid priority options. Paid plans typically include faster response times, onboarding assistance, and enterprise accounts receive dedicated account management and SLAs.

Does Omniconvert comply with GDPR?

Yes, Omniconvert supports GDPR and privacy controls. The platform offers configuration for data retention, cookie consent integration, and privacy-compliant data processing options; enterprises can request data processing agreements as part of contract negotiations.

omniconvert careers

Omniconvert hires across product, engineering, data science, and customer success roles to support experimentation and personalization products. Job listings typically include positions for front-end and back-end engineers (for SDK and API development), product managers focusing on experimentation workflows, and customer-facing roles in account management and onboarding.

Career pages and current openings are best viewed on the company’s official careers page or on professional networks where they post new roles. Larger vendors often include remote or hybrid positions and list required skills such as JavaScript, statistics, and experience with analytics stacks.

omniconvert affiliate

Omniconvert may operate an affiliate or partner program for agencies and consultants that implement its platform for customers. Affiliate programs typically offer commission or referral fees for qualified leads that convert to paid accounts, plus partner benefits like training and co-marketing.

If you are an agency, check Omniconvert’s partner program page for requirements, revenue share models, and resources for certified partners. Agencies often gain access to demo accounts and technical onboarding to support client implementations.

Where to find omniconvert reviews

User reviews for Omniconvert can be found on software review sites such as G2 and Capterra where customers rate experimentation, ease of use, and support. Look for reviews that match your industry (e-commerce vs. SaaS) to see relevant use cases and reported ROI.

For first-hand insights, read detailed case studies and testimonials on the Omniconvert website or request customer references during the sales process. Independent blog posts and comparative reviews also provide practical notes on implementation complexity and integration experiences.