GoShippo is a cloud shipping platform that connects online sellers and marketplaces to multiple parcel carriers, enabling rate comparison, label generation, tracking, returns, and shipping automation. The platform combines a web dashboard for operations teams with a REST API and SDKs for developers who need to embed shipping flows into custom applications. GoShippo focuses on simplifying multi-carrier shipping for small and medium businesses, scaling sellers, and marketplace platforms.
The product supports both single-label and bulk label creation, address validation, customs documentation for international parcels, and consolidated shipping reports. It also offers built-in integrations with popular commerce platforms, marketplaces, and shipping providers so merchants can move from order to shipped status with fewer manual steps. For developers, GoShippo exposes endpoints for rate quotes, shipments, labels, tracking, returns and webhooks to automate logistics workflows.
GoShippo's value proposition is operational continuity: one interface and one API to access dozens of carriers, avoid manual carrier portals, reduce label processing time, and centralize tracking and returns. It is widely used by direct-to-consumer retailers, subscription services, marketplaces that need managed shipping across sellers, and companies building shipping into their own SaaS products.
GoShippo's core feature set spans operations, developer APIs, and integrations:
Operational tools are augmented by marketplace and multi-store support, address book management for frequent recipients, and integrations with commerce platforms that pull orders automatically. The platform also provides permissions and team workflows in the dashboard so operations staff can manage shipments without exposing API keys.
GoShippo provides the technical plumbing and user interface to move orders from an e-commerce platform to a confirmed carrier shipment. In practical terms, it:
For developers and integrators, GoShippo exposes endpoints to get rate quotes, create shipments, buy labels programmatically, add insurance, and subscribe to tracking/webhook events. This enables use cases such as automated cheapest-label selection, dynamic service selection (e.g., upgrade to expedited on checkout), and building branded return experiences.
GoShippo offers these pricing plans:
The platform typically charges the carrier's postage rate plus a per-label transaction fee that varies by plan and carrier. For many small merchants the Free Plan provides access to the API and dashboard while using pay-as-you-go labels; larger sellers see savings through reduced transaction fees and negotiated carrier discounts on paid plans. Check GoShippo's current pricing plans (https://goshippo.com/pricing) for the latest rates and enterprise options.
GoShippo also supports volume discounts and negotiated carrier contracts at the Enterprise level, where pricing can include custom transaction fees, discounted postage, and implementation fees for large-scale integrations. International shipping surcharges, insurance fees, and carrier surcharges are passed through per carrier rules and should be evaluated on a per-shipment basis.
GoShippo starts at $0/month for users on the Free Plan who pay only for label purchases and per-label transaction fees. Paid tiers such as Starter and Professional are available at $10/month and $25/month respectively when billed monthly, offering progressively lower transaction fees and additional operational features.
Monthly billing is recommended for teams that need short-term access or intermittent higher volume; annual billing options and Enterprise contracts are available for predictable invoicing and deeper discounts. Keep in mind that postage cost (carrier rate) is billed per label in addition to any platform transaction fees.
GoShippo costs $120/year for the Starter plan at $10/month when billed annually (example annualized price). The Professional plan annualized at $25/month equates to $300/year. Enterprise pricing is quoted and billed on a custom annual contract basis.
Many sellers prefer annual billing when available because it often includes a discount versus monthly billing and simplifies accounting. For high-volume shippers, Enterprise agreements will typically include custom billing terms, committed monthly volumes, and negotiated postage rates.
GoShippo pricing ranges from $0 (free pay-as-you-go) to custom enterprise contracts. Small sellers commonly use the Free Plan and pay only for postage and label transaction fees, while growing teams purchase monthly or annual plans to reduce per-label costs and gain access to advanced features. Enterprise customers see custom pricing based on volume, carrier requirements, and integration scope.
When estimating total cost, consider these elements: postage costs (carrier rates), transaction fees per label, monthly or annual plan fees, and additional services such as insurance, address validation credits, or premium support. For exact current rates and promotions, refer to GoShippo's published pricing and contact their sales team for enterprise quotes.
GoShippo is used to centralize and automate the shipping tasks that online retailers and marketplaces must perform: rate shopping, label purchase, tracking, returns, and shipping reporting. Operational teams use the dashboard to process orders in bulk, print manifests, and reconcile postage expenses. Customer support teams use the consolidated tracking to answer delivery questions without logging into multiple carrier portals.
Developers and product teams use GoShippo's API to embed shipping functionality inside checkout flows and back-office systems. Typical integrations automate label buying once an order meets packing rules, automatically send tracking notifications to customers, and generate customs paperwork for international shipments without manual entry.
Marketplace operators use GoShippo to provide a uniform shipping experience across multiple sellers, centralize returns processing, and enforce shipping policies. Third-party logistics providers and 3PLs use the platform to manage multi-carrier networks, route shipments, and produce consolidated billing reports for clients.
Pros:
Cons:
Operational teams should weigh the convenience and speed of a single API/dashboard against the potential savings from direct carrier negotiations as shipment volume grows. For many SMBs, the trade-off favors centralized tooling; for very high-volume shippers, an Enterprise contract or direct carrier integration may be more cost effective.
GoShippo provides a low-friction entry via its Free Plan, which allows merchants to sign up without a monthly commitment and buy labels on a pay-as-you-go basis. New users can evaluate API functionality, integrations, and the dashboard using low volumes before committing to a paid plan.
The Free Plan is effectively a trial for the platform’s core capabilities: you can make API calls, import orders, test label creation, and exercise tracking webhooks. This model lets teams validate integrations and measure label transaction fees against existing carrier spend before moving to a subscription tier.
For teams that need more throughput, GoShippo offers quick upgrades to Starter or Professional plans. Enterprise prospects can request a pilot program or sandbox environment and discuss implementation timelines with the GoShippo sales and solutions engineering teams.
Yes, GoShippo offers a free plan. The Free Plan allows merchants and developers to access the dashboard and API with pay-as-you-go label purchases, making it suitable for low-volume or trial use. Paid tiers are available for lower per-label fees, more users, and advanced reporting and automation features.
GoShippo provides a RESTful API that covers the full quote-to-label shipping lifecycle: rate quotes, shipment creation, label purchasing, tracking, refunds, address validation, and returns. The API includes endpoints to:
SDKs and client libraries are available for common languages, and the developer documentation includes code samples for common flows. For production integrations, API keys are provisioned with scoped permissions and sandbox/test environments are available to validate workflows. Review GoShippo's developer documentation for API endpoints, SDK downloads, and authentication details (https://goshippo.com/docs).
Below are ten alternatives that cover a range of shipping and fulfillment tooling, from SaaS multi-carrier platforms to shipping services and freight solutions.
Open source projects generally require development resources to integrate multiple carrier APIs and to build the equivalent tracking, returns, and label-generation features that GoShippo provides out of the box.
GoShippo is used for multi-carrier shipping orchestration, label generation, tracking aggregation, and returns management. Merchants and marketplaces use it to compare rates across carriers, buy labels, centralize tracking, and automate logical rules around shipping. The API lets developers embed these flows in custom checkout and fulfillment systems.
Yes, GoShippo supports international shipments and customs documentation. The platform generates commercial invoices, supports harmonized tariff codes, and helps calculate duties and taxes when carrier services provide those features. Users should verify carrier coverage and required customs data for specific lanes.
GoShippo charges carrier postage plus a per-label transaction fee that varies by plan. Exact per-label fees depend on whether you are on the Free Plan, Starter, Professional, or a custom Enterprise contract; volume discounts and negotiated rates may reduce per-label costs for higher tiers.
Yes, GoShippo offers integrations with major e-commerce platforms including Shopify. These integrations let you pull orders automatically, generate labels from the order screen, and push tracking numbers back to the storefront to notify customers.
Yes, GoShippo provides a REST API and client libraries for common programming languages. The API covers rate quotes, shipment creation, label purchase, tracking webhooks, and returns, and the developer documentation includes examples and SDK downloads.
Yes, GoShippo follows standard security practices for SaaS logistics platforms. The service uses API keys for authentication, supports scoped keys and sandbox environments for development, and follows industry practices for data protection. For enterprise customers, additional security reviews and contractual terms can be requested.
Yes, GoShippo includes returns management features and the ability to create prepaid return labels. Merchants can provide customers with self-serve return portals or generate return labels from the dashboard and automate return routing rules.
GoShippo provides rate shopping and carrier selection based on price and service level. You can compare rates programmatically or in the dashboard and implement automation rules to choose carriers by cost, delivery speed, or business rules like weight limits or destination restrictions.
GoShippo offers discounted carrier rates for certain carriers and for customers on higher-tier plans or Enterprise contracts. Discount levels depend on region, carrier availability, and negotiated agreements; high-volume shippers should negotiate Enterprise terms for the best pricing.
GoShippo provides tiered support, including email and documentation for free users and priority support, onboarding assistance, and dedicated account management for paid and Enterprise customers. Support response times and SLAs vary by plan; Enterprise contracts typically include faster SLAs and implementation support.
GoShippo hires across product, engineering, sales, solutions, and customer success roles to support merchants and platform partners. Positions typically require experience in e-commerce, logistics, or developer tooling. Candidates can find openings on the company’s careers page and apply for roles that match their background in API-driven SaaS or shipping operations.
GoShippo supports partner and reseller relationships for agencies, platform partners, and integrators. Affiliate or partner programs typically include referral incentives, developer resources, co-marketing opportunities, and technical onboarding. Prospective partners should contact GoShippo's partnerships team for program details and eligibility.
You can find user reviews and comparative feedback on platforms such as G2, Capterra, and Trustpilot, where merchants discuss label pricing, integration ease, and support responsiveness. For the most balanced view, review both small-business and enterprise feedback and check recent comments about carrier coverage in your shipping lanes.