Linnworks

What is linnworks

Linnworks is a multichannel order and inventory management platform designed for online retailers, marketplaces sellers, and brands. It centralizes orders, inventory, listings, and fulfillment workflows so teams can manage sales across Amazon, eBay, Shopify, BigCommerce, Magento and other channels from a single system. The platform focuses on automating repetitive tasks—inventory synchronization, order allocation, fulfillment posting, and post-sale updates—so sellers spend less time reconciling sales and more time managing growth.

Linnworks is used by a range of merchants from single-warehouse merchants to enterprise sellers with multiple warehouses, third-party logistics (3PL) providers, and marketplaces. It supports integrations with shipping carriers, payment gateways, and accounting systems to create a unified operational stack that connects front‑end sales channels to back‑end fulfillment and finance.

Because Linnworks focuses on operations rather than point-of-sale or storefront building, it is commonly paired with e-commerce platforms and ERPs to fill the operational gap between orders and shipping. For developers and partners, Linnworks exposes programmatic interfaces and webhooks for custom integrations and automation.

Linnworks features

Linnworks combines core operational capabilities with marketplace-specific tooling and reporting. Key functional areas include inventory control, order management, listing management, fulfillment automation, and integrations.

• Inventory management: Centralized stock levels across channels with stock reservations, SKU-level forecasting tools, low-stock alerts, and batch updates. Inventory allocation rules help avoid overselling by reserving stock at order placement and updating quantities in real time.
• Order management: Unified order inbox that consolidates orders from multiple marketplaces and channels. Order batching, automated order routing by warehouse or fulfillment provider, and rule-based processing reduce manual handling.
• Listing and channel management: Create and manage product listings across marketplaces with templates, automated SKU mapping, and channel-specific attribute synchronization. Bulk listing tools and listing health monitoring minimize listing errors.
• Shipping and fulfillment: Built-in shipping label creation with carrier integrations, shipping rules (service selection, insurance, parcel packing), and returns management. Integrates with major carriers for rate shopping and tracking updates.
• Automation and workflows: Rule engines for automating actions (e.g., allocate to a warehouse, print packing slips, send tracking info), scheduled tasks, and event triggers to reduce repetitive tasks.
• Reporting and analytics: Sales dashboards, inventory velocity reports, margin and cost analysis, and marketplace performance reports to support operational decisions.
• Integrations and connectors: Native connectors to marketplaces (Amazon, eBay, Walmart), cart platforms (Shopify, BigCommerce, Magento), shipping carriers (FedEx, UPS, Royal Mail), accounting systems, and third‑party logistics platforms.
• Developer and API access: RESTful APIs, webhooks, and SDKs for custom integrations, ERP syncing, or embedding order flows into other systems.

These features are implemented with configurability for business rules, user permissions, and multi-warehouse support to handle complex fulfillment footprints.

What does linnworks do?

Linnworks centralizes and automates the operational tasks required to run multichannel e-commerce. At a basic level it ingests orders from all connected sales channels, reconciles inventory so stock levels remain accurate, and sends fulfillment instructions to warehouses or 3PLs. It removes the need for manual CSV exports and channel-by-channel updates.

Operationally, Linnworks acts as a transaction hub: it updates channel listings when stock levels change, creates shipping labels or pick lists when orders are ready, and posts tracking numbers back to marketplaces to maintain seller performance. It can also apply business rules—like prioritizing certain marketplaces, splitting orders between warehouses, or applying shipping services based on SKU attributes.

For merchants, this reduces oversells, improves shipping accuracy, and shortens time-to-ship. For teams, Linnworks provides audit trails, role-based access, and reporting to measure fulfillment SLAs and channel profitability.

Linnworks pricing

Linnworks offers these pricing plans:

• Starter: $69/month for small sellers with limited order volumes and basic channel integrations
• Growth: $199/month for growing sellers requiring additional marketplaces, automation rules, and basic shipping integrations
• Scale: $499/month for high-volume sellers with multi-warehouse support and advanced workflow automation
• Enterprise: Custom pricing with tailored onboarding, dedicated account management, and enterprise integrations

Pricing is often presented as a subscription with optional add-ons for advanced connectors, additional user seats, or transaction-based fees for marketplace connectors and shipping modules. Many customers onboarding at scale receive a custom quote that bundles licensing, implementation, and premium support. Check Linnworks' current pricing tiers (https://www.linnworks.com/pricing) for the latest rates and enterprise options.

How much is linnworks per month

Linnworks starts at $69/month for basic subscription tiers aimed at small sellers. Monthly billing options are available for flexible short-term use, though longer commitments or annual billing may reduce the effective rate and are common for established sellers.

How much is linnworks per year

Linnworks costs approximately $828/year for the Starter plan when billed monthly equivalently; larger plans commonly come with annual billing discounts negotiated during purchase. Enterprise customers typically sign annual contracts with custom pricing and implementation fees.

How much is linnworks in general

Linnworks pricing ranges from about $69/month for basic plans up to custom Enterprise contracts costing several thousand dollars per month for large retailers. The total cost depends on number of channels, order volume, required integrations, number of users, and whether third-party implementation services are needed.

What is linnworks used for

Linnworks is used to manage and automate the operational backbone of multichannel e-commerce businesses. Common uses include synchronizing inventory across marketplaces, processing and batching orders for fulfillment, generating shipping labels, and managing returns. It reduces manual reconciliation work that typically comes from selling on multiple platforms.

Sellers use Linnworks to enforce business rules: prioritizing certain shipping services for high-value customers, automatically routing orders to the nearest warehouse, or blocking sales of SKUs flagged for inspection. It’s also used to centralize sales data for reporting and to integrate order information into accounting and ERP systems.

Service-based users such as 3PLs use Linnworks to accept and fulfill orders from multiple merchants while providing real-time stock and tracking updates. Agencies and consultants may deploy Linnworks as the operational layer for clients selling across marketplaces.

Pros and cons of linnworks

Linnworks offers a comprehensive set of operational tools for multichannel sellers, but it also has trade-offs that buyers should consider.

Pros:

• Comprehensive channel and marketplace coverage, reducing the need for multiple point solutions.
• Strong automation capabilities and rule engines that reduce manual tasks and errors.
• Multi-warehouse and multi-entity support for complex fulfillment models and international sellers.
• Developer-friendly APIs and webhook support for custom integrations and ERP synchronization.

Cons:

• Pricing and packaging can be complex for sellers with many channels and custom integration needs; costs can scale with volume and add-ons.
• Implementation often requires configuration or third-party support, which lengthens time-to-value for teams without in-house technical resources.
• The interface and setup complexity can have a learning curve for small businesses used to simpler integrations.
• Some niche marketplaces or localized carrier connectors may require custom development.

Overall, Linnworks is well suited to sellers who need a single operational platform across many channels and have enough order volume to justify a dedicated OMS/IMS solution.

Linnworks free trial

Linnworks commonly offers trial or demo access for prospective customers to validate channel connectivity and basic workflows. Trial accounts typically allow testing of core features such as channel ingestion, inventory synchronization, and order processing to confirm the platform meets operational requirements before committing to a subscription.

Trials may be limited in order volume, number of connected channels, or available automation features to prevent production use, while still enabling evaluation of key functionality. During trials, many organizations request a demo walkthrough to see how specific marketplace connectors behave and to test shipping integrations with carrier accounts.

To start a trial or request a live demo, use Linnworks' official trial and demo request pages where you can provide details about your marketplaces, expected order volumes, and integration needs. Check the Linnworks trial and demo request options (https://www.linnworks.com/contact) to schedule a hands-on evaluation.

Is linnworks free

No, Linnworks is not a free product for production use. While demo or trial accounts are often available for evaluation, ongoing production use requires a paid subscription with possible additional fees for add-ons, connectors, and implementation services.

Linnworks API

Linnworks exposes a developer-facing API designed to integrate the platform with storefronts, ERPs, 3PL systems, and custom tooling. The API is typically RESTful, supports authentication tokens, and is accompanied by documentation describing endpoints for orders, inventory, listings, shipments, and reports.

Developers can use the API to:

• Retrieve and update inventory levels and SKU attributes across channels
• Pull and acknowledge orders, update order status, and post tracking information
• Create and manage product listings and channel-specific attributes
• Trigger automation workflows, print labels, and generate pick/pack lists programmatically
• Subscribe to webhooks for real-time event notifications (order created, stock changed, shipment updated)

Linnworks also provides SDKs, sample code, and developer documentation to shorten integration time. For production integrations, typical considerations include rate limits, pagination, error handling, and secure storage of API credentials. Refer to the Linnworks API documentation for endpoint specifics, authentication flows, and sample payloads: Linnworks API documentation (https://www.linnworks.com/developers).

10 Linnworks alternatives

• ChannelAdvisor — Enterprise-level marketplace listing, advertising, and fulfillment tools aimed at large brands and retailers.
• SellerCloud — Multichannel inventory and order management with deep warehouse and fulfillment features for high-volume sellers.
• ShippingEasy — Shipping-first platform with order import, rate-shopping, and label printing; simpler inventory features compared to full OMS platforms.
• TradeGecko (now QuickBooks Commerce) — Inventory-first system geared toward SMBs with strong B2B order management and integrations with accounting systems.
• Skubana — Unified operations platform combining inventory, orders, and analytics with emphasis on automation and analytics for high-growth sellers.
• Brightpearl — Retail operations platform with integrated accounting targeted at omnichannel retailers needing financial controls.
• Veeqo — Order and inventory management with strong shipping integrations and a focus on simplifying fulfillment for ecommerce sellers.
• NetSuite (Oracle NetSuite ERP) — ERP with order management and inventory capabilities for organizations seeking full ERP functionality alongside OMS features.
• Zoho Inventory — Affordable inventory and order management attractive to small businesses integrating with Zoho's product ecosystem.
• ShipStation — Fulfillment-focused tool that integrates with marketplaces for label printing and order routing; less emphasis on deep inventory control.

Paid alternatives to Linnworks

• ChannelAdvisor: Enterprise pricing with advanced marketplace advertising and listing management, suited for large catalogs and global sellers.
• SellerCloud: Subscription-based offering with optional implementation services for mid-market to enterprise sellers needing complex fulfillment flows.
• Skubana: Paid tiers that scale by order volume and include analytics and automation for fast-growing brands.
• Brightpearl: Paid platform that bundles retail operations with accounting; pricing typically aligned with larger retail operations.
• NetSuite: License and implementation costs can be substantial; best for companies needing ERP+OMS combined.

Open source alternatives to Linnworks

• Odoo: Modular open source ERP with inventory, sales, and e-commerce modules that can be extended for multichannel selling.
• Magento Open Source: With extensions, Magento can be used as a central ecommerce platform with third-party connectors to approximate OMS behaviors.
• Saleor: Open source headless commerce platform that can be extended or integrated into custom operational stacks for sellers with developer resources.

Frequently asked questions about Linnworks

What is Linnworks used for?

Linnworks is primarily used for multichannel order and inventory management. It centralizes orders from marketplaces and carts, synchronizes stock levels, automates order routing and shipping, and posts tracking back to channels to reduce manual reconciliation and oversells.

Does Linnworks integrate with Amazon and eBay?

Yes, Linnworks has native connectors for major marketplaces including Amazon and eBay. Those integrations import orders, update listings, and post tracking information to maintain marketplace performance metrics and keep inventory accurate across channels.

How much does Linnworks cost per user per month?

Linnworks starts at approximately $69/month for basic plans. The platform is usually priced per subscription tier rather than strictly per user; larger sellers and enterprises receive tailored quotes that can include per‑user, per‑channel, or per‑transaction components.

Is there a free version of Linnworks?

No, Linnworks does not offer a permanently free production plan. Demo and trial accounts are generally available for evaluation, but ongoing use requires a paid subscription with optional add-ons for connectors and premium support.

Can Linnworks handle multi‑warehouse fulfillment?

Yes, Linnworks supports multi-warehouse and multi-location inventory management. It can route orders to the appropriate fulfillment center based on rules, stock on hand, or geographic priorities, and it supports 3PL integrations.

Does Linnworks provide shipping label creation?

Yes, Linnworks supports shipping label generation and carrier integrations. The platform connects to major carriers for rate shopping, label printing, and tracking updates, and you can define shipping rules to automate service selection.

How secure is Linnworks for handling sales data?

Linnworks implements industry-standard security controls for data in transit and at rest. It provides role-based access controls, secure API authentication, and platform-level safeguards; enterprise customers can request details about compliance, data residency, and contractual security arrangements.

Can I connect Linnworks to my accounting system?

Yes, Linnworks integrates with common accounting and ERP systems. Typical integrations move sales, fees, and shipping costs into accounting software and can be accomplished with native connectors or custom API-based synchronizations.

What level of developer access does Linnworks provide?

Linnworks provides a RESTful API, webhooks, and SDKs for developers. This allows custom integrations for orders, inventory, listings, and fulfillment workflows and supports automations and ERP synchronization.

How long does it take to implement Linnworks?

Implementation time varies from a few days to several weeks depending on complexity. Simple setups with a couple of channels can be onboarded quickly, while multi-warehouse, custom connector, or enterprise integrations often require longer configuration, testing, and possible third-party integration services.

linnworks careers

Linnworks employs product, engineering, sales, and customer success teams to support its platform globally. Career roles often focus on e-commerce operations expertise, software engineering for integrations and APIs, and account management for onboarding merchant customers. Job openings and role descriptions are typically listed on Linnworks' corporate careers page and on major job boards where they post technical and customer-facing positions.

Working at Linnworks often involves cross-functional collaboration between product, support, and partner teams to deliver connectors for new marketplaces and carriers. Candidates with experience in e-commerce operations, logistics, or SaaS integrations are commonly sought after.

For up-to-date openings and information about hiring processes or graduate programs, review Linnworks' careers information and recruitment contacts on their website: Linnworks careers page (https://www.linnworks.com/company/careers).

linnworks affiliate

Linnworks runs partner and reseller programs that allow agencies, systems integrators, and channel partners to refer customers or resell subscriptions. Affiliate and partner programs typically include referral commissions, training, and co-marketing support to help partners sell integrations and implementation services.

Partners often receive technical enablement, access to sandbox accounts for demonstrations, and joint go-to-market resources. For agencies or consultants with e-commerce client bases, joining the Linnworks partner program provides a way to deliver operational solutions alongside implementation services.

If you are interested in partnership or referral opportunities, Linnworks provides partner program details and contact forms on their partner pages: Linnworks partner program (https://www.linnworks.com/partners).

Where to find linnworks reviews

Independent reviews for Linnworks can be found on major software review sites and e-commerce forums where merchants share implementation experiences. Look for reviews that discuss channel coverage, implementation duration, support responsiveness, and total cost of ownership to understand how the product performs in businesses similar to yours.

Useful sources for comparative reviews include e-commerce software review platforms, marketplace seller communities, and case studies published by Linnworks that describe real customer deployments and outcomes. For curated case studies and customer success stories, see Linnworks' customer stories page (https://www.linnworks.com/customers).