Selro

What is Selro Multi-Channel Inventory and Order Management

Selro Multi-Channel Inventory and Order Management is a software platform that centralizes e-commerce operations across multiple sales channels. It aggregates listings, inventory levels, and orders from marketplaces and storefronts into a single back-office environment so merchants can manage selling and fulfillment without switching between marketplace consoles. The platform targets retailers that sell across Amazon, eBay, Shopify and many other channels and need consistent stock control, order processing and shipping workflows.

The product combines listing tools, inventory rules, order routing, shipping integrations and accounting exports into one system. It supports over 40 sales channels and integrates with major couriers and accounting packages, enabling sellers to automate repetitive tasks such as listing products to multiple marketplaces, allocating stock by channel, and automatically sending dispatch confirmations. Selro positions itself as an all-in-one operations layer for multi-channel e-commerce businesses.

Operationally, Selro acts as the central system of record for SKUs, prices and order statuses. It can receive orders from sales channels, reserve or decrement stock, create pick lists, generate shipping labels via connected couriers, and push tracking information back to marketplaces. That workflow reduces oversells, short-ships and manual entry errors while improving fulfilment speed and customer communication.

Selro also provides reporting and analytics to surface sales trends, channel performance and inventory turnover. These insights help merchants make stocking decisions, identify slow-moving SKUs and prioritize channels with higher margins or conversion rates. The platform is commonly used by merchants scaling from single-channel shops to multi-marketplace operations.

Selro Multi-Channel Inventory and Order Management features

What does Selro Multi-Channel Inventory and Order Management do?

Selro provides an integrated suite of features focused on multichannel retail operations. Core capabilities include multi-marketplace listing and synchronisation, real-time stock updates across channels, consolidated order management, shipping label creation and carrier integration, and automated accounting feeds. These features are designed to reduce manual tasks and centralize operations for sellers working across multiple marketplaces.

Listing management allows users to push product data to multiple channels, reuse templates and automate pricing or title rules. Inventory management supports central stock control, allocated stock, safety buffers and rules to route stock to specific channels. Order management consolidates incoming orders into a single queue where users can process, pick, pack and ship, or hand orders off to third-party fulfilment services.

Shipping workflow features include multi-carrier label creation, batch printing of pick lists and shipping labels, shipment tracking, and the ability to send fulfilment statuses back to marketplaces automatically. Selro's shipping integrations are intended to reduce fulfilment time and automate carrier selection and rate calculation.

Integration points cover marketplaces (Amazon, eBay), storefronts (Shopify, Magento), couriers, and accounting systems such as QuickBooks and Xero. Selro also exposes an API for custom integrations, enabling businesses to connect Selro to ERP systems, WMS or bespoke tooling. Reporting modules provide sales, inventory and performance dashboards to help with planning and operational KPIs.

Key feature highlights:

• Multi-channel listing: create and manage listings across dozens of marketplaces from one interface
• Inventory sync: real-time stock updates, allocated stock and safety levels to avoid oversells
• Order consolidation: single order processing queue with batch pick/pack/ship tools
• Shipping courier integration: connect multiple carriers and print labels in bulk
• Accounting exports: automated feeds to QuickBooks, Xero, Sage and other accounting platforms
• Developer API: endpoints for inventory, orders and listings for custom automation and integration

Selro Multi-Channel Inventory and Order Management pricing

Selro Multi-Channel Inventory and Order Management offers flexible pricing tailored to different business needs, from individual sellers to enterprise teams. Pricing structures commonly include monthly and annual billing with discounts for yearly commitments, plus custom quotes for high-volume or enterprise deployments. Typical commercial models for tools in this category offer tiered plans based on number of marketplaces, order volume, and access to advanced features such as API access or priority support.

Selro often provides multiple plan tiers that align with common user needs—single-store sellers, multi-channel sellers and enterprise clients requiring integrations and bespoke on-boarding. Smaller sellers can expect lower monthly subscriptions for basic listing and order consolidation, while multi-marketplace sellers pay more for increased order allowances, advanced automation and additional user seats. Enterprises usually receive a bespoke quote that covers SLAs, custom integrations and dedicated support.

When evaluating Selro pricing, look for components that commonly affect total cost: number of active sales channels, monthly order volume, number of users, connected couriers, and the requirement for advanced features like API access or bespoke integrations. Add-on costs may include premium support, fulfilment connector fees or implementation services. Businesses should map current order volume and projected growth to plan allowances before choosing a tier.

Visit their official pricing page for the most current information.

How much is Selro Multi-Channel Inventory and Order Management per month

Selro Multi-Channel Inventory and Order Management offers competitive pricing plans designed for different team sizes. Monthly rates are typically tiered—smaller single-channel plans are positioned at lower monthly fees while multi-channel and higher-volume plans are priced higher. For precise monthly fees and per-tier allowances, consult Selro's own list of plans on their official pricing page.

Selro's monthly billing options are useful for merchants that need short-term flexibility or want to trial functionality without committing to an annual contract. Many merchants choose monthly plans during seasonal periods or while testing new marketplaces.

How much is Selro Multi-Channel Inventory and Order Management per year

Selro Multi-Channel Inventory and Order Management offers annual billing options that usually include discounts versus monthly rates. Annual plans are commonly priced to provide savings for businesses that commit for 12 months—typical discounts range from 10–20% on similar software offerings. If you expect steady order volume, annual billing reduces administrative overhead and can lower the effective monthly cost; check Selro's official pricing page for up-to-date yearly rates and specific savings percentages.

Annual plans often include the same feature sets as monthly plans but may also include pro-rate discounts, priority onboarding or discounted implementation fees depending on promotional offers.

How much is Selro Multi-Channel Inventory and Order Management in general

Selro pricing typically ranges from affordable monthly subscriptions for single sellers to custom enterprise packages. Small sellers and startups generally pay modest monthly fees for basic listings, inventory sync and order consolidation, while growing merchants who require advanced automation, multiple sales channels and higher order allowances will move to higher-tier subscriptions. Large enterprises and high-volume sellers should anticipate a tailored quote that reflects integration, support and custom SLAs.

To get an accurate idea of total cost, merchants should estimate monthly order volume, number of channels to connect, required user seats and any add-ons such as premium integrations or implementation services. Visit their official pricing page for the most current information.

What is Selro Multi-Channel Inventory and Order Management used for

Selro is used primarily to centralize and automate multi-channel e-commerce operations. Retailers use it to list products across marketplaces, ensure inventory accuracy, consolidate orders, and manage fulfilment. The platform reduces the operational friction that arises when running multiple storefronts and marketplaces, providing a single place to manage the lifecycle of a sale from listing to returns.

Common use cases include synchronizing stock levels to prevent oversells, automating price updates across channels, batch printing of picking lists and shipping labels, and exporting sales receipts to accounting systems. Selro is also used by merchants to onboard new marketplaces quickly, reusing product data and listing templates to reduce the time-to-market for new SKUs.

Operational teams use Selro to streamline warehouse workflows—bulk picking, pack sheets and parcel labeling are central features that speed up daily fulfilment. Customer service teams benefit from consolidated order data and status updates, which make it easier to respond to order enquiries and provide accurate tracking to buyers.

Businesses that integrate Selro with accounting systems use it to automate bookkeeping: sales and receipts created from channel orders can be fed into QuickBooks, Xero, Sage Online or KashFlow to reduce manual reconciliations and accelerate financial reporting.

Pros and cons of Selro Multi-Channel Inventory and Order Management

Selro provides a broad set of features for multichannel sellers, with clear benefits for merchants scaling across marketplaces. Pros include centralized inventory control across many channels, built-in shipping integrations that reduce fulfilment friction, and accounting connectors that simplify financial processes. The platform supports a large number of channels which is useful for sellers expanding internationally.

Another strength is the availability of an API and integrations that allow businesses to connect Selro with ERP systems, WMS providers and custom tools. For medium-sized operations, Selro’s automation rules and batch processing can deliver significant time savings in operations and reduce human error.

On the downside, multichannel tools generally require an onboarding and configuration phase—mapping SKUs, setting up automation rules and training staff. There can be a learning curve for teams that previously relied on manual processes or single-channel dashboards. Some users also report that advanced customizations or bespoke integrations may require professional services or developer time.

Finally, pricing for high-volume operations or enterprise requirements may be higher than single-channel solutions, and businesses should evaluate long-term costs such as per-order fees, shipping connector charges, or the cost of additional user seats. Comparing total cost of ownership across alternatives is recommended.

Selro Multi-Channel Inventory and Order Management free trial

Selro commonly offers trial access or demo sessions so potential customers can test platform capabilities before committing to a paid plan. Trials allow merchants to connect one or more channels, run through an order flow, and validate inventory synchronization and shipping integrations. A trial period is particularly valuable for verifying that channel-specific requirements (for Amazon, eBay or Shopify) behave as expected.

Trial environments typically include core features such as listing creation, inventory sync and order import so businesses can simulate real order volumes and performance. Some merchants use trial periods to test API integrations, or to import a CSV of SKUs to validate mapping and product templates. When available, request a sandbox or test store environment that won’t affect live channel listings until you flip to production.

If a full trial isn’t publicly listed, Selro often provides personalised demos and onboarding sessions that walk through a merchant's specific setup, including sample data mapping and integration checks. To confirm the current trial offering or demo options, consult Selro’s official pricing page or contact their sales team directly.

Is Selro Multi-Channel Inventory and Order Management free

Selro typically offers trial or demo access rather than a permanent free tier. Most multi-channel inventory platforms provide either a limited free plan for very small sellers or a time-limited trial to evaluate the product; Selro has historically provided demo sessions and tiered plans suited to different volumes. For the latest information about any free plan or trial terms, check Selro’s official pricing page.

Selro Multi-Channel Inventory and Order Management API

Selro exposes a developer API that enables programmatic access to core functions such as inventory updates, order retrieval, listing creation and shipping status updates. The API is intended for merchants that need deeper automation, custom integrations with ERPs or fulfilment systems, or bespoke data workflows that go beyond built-in connectors. Using the API, developers can push and pull data in near real-time, reducing manual exports and imports.

Typical API capabilities include endpoints for SKU-level inventory updates, order and fulfilment status changes, product listing templates and webhook notifications for events like new orders or cancelled orders. Webhooks are particularly useful for maintaining near-real-time synchronization between Selro and third-party systems. Documentation and access requirements (API keys, rate limits and authentication) are usually provided in Selro’s developer resources.

If you plan to build custom integrations, review Selro’s API documentation and developer guides to confirm supported endpoints, data models and sample payloads. Where necessary, coordinate with Selro’s support or partner team for assistance with authentication, sandbox access, or applying for higher rate limits. For developer resources and integration guidance, see Selro’s developer API documentation.

10 Selro Multi-Channel Inventory and Order Management alternatives

Below is a selection of tools that perform similar roles in multi-channel inventory, order management and fulfilment.

Paid alternatives to Selro Multi-Channel Inventory and Order Management

• Linnworks — Cloud-based order and inventory management for multi-channel retailers that automates listing, stock control and warehouse processes with strong marketplace connectivity.
• ChannelAdvisor — Enterprise-grade commerce platform for global marketplace management, advertising and marketplace analytics targeted at larger brands and retailers.
• Sellbrite — Simple multichannel listing and inventory management aimed at small and mid-sized merchants, with easy Shopify and Amazon integrations.
• Orderhive — Inventory and order management with multi-warehouse support, automation workflows and built-in courier integrations for growing e-commerce businesses.
• SkuVault — Inventory and warehouse management focused on improving accuracy and fulfillment velocity through barcoding and WMS capabilities.
• ChannelEngine — Marketplace integrator that helps brands list, syndicate and scale on multiple international marketplaces with strong catalog management.
• Brightpearl — Retail operations platform that combines POS, inventory, order management and integrated accounting for retailers and wholesalers.

Open source alternatives to Selro Multi-Channel Inventory and Order Management

• Odoo (Community) — An open source suite of business applications that includes inventory, e-commerce and order management modules that can be extended for multichannel use.
• ERPNext — Open source ERP with inventory, selling and fulfilment modules; flexible for merchants wanting to self-host and customise their workflows.
• Magento Open Source — E-commerce platform that, with third-party extensions, can be configured to support multi-store and multi-channel selling scenarios.
• Saleor — Headless, open source commerce platform built on modern stack that can be extended with integrations for marketplaces and inventory orchestration.

Frequently asked questions about Selro Multi-Channel Inventory and Order Management

What is Selro Multi-Channel Inventory and Order Management used for?

Selro Multi-Channel Inventory and Order Management is used to centralize listings, inventory and orders across multiple marketplaces and storefronts. Merchants use it to prevent oversells, automate order fulfilment, create shipping labels and export sales data to accounting systems. It reduces manual steps by synchronizing stock levels and order statuses across channels in a single interface.

How does Selro integrate with Amazon, eBay and Shopify?

Selro connects to marketplaces and storefronts via native integrations and API connectors. Once connected, it can import listings and orders, sync stock levels and push shipping/tracking updates back to the channel. Integration setup typically involves authorising Selro to access the marketplace account and mapping SKUs and product fields.

Does Selro offer a free trial or demo?

Selro typically offers trial access or personalised demo sessions so merchants can validate functionality and test integrations. Trials let you connect channels and simulate order flows; for current trial terms contact Selro or review their official pricing page.

Can Selro sync inventory in real time across channels?

Yes, Selro supports near real-time inventory synchronisation so changes in stock on one channel can be propagated to others to reduce oversells. The exact update frequency and latency depend on channel API limitations and your plan allowances.

Is Selro secure for handling orders and customer data?

Selro follows industry practices for secure data handling and integrations. The platform integrates with secure courier and accounting systems and uses authenticated API connections to marketplaces; for enterprise security features and compliance details, review Selro’s security documentation or contact their support team.

Why choose Selro over other multichannel tools?

Selro offers a broad set of multichannel features—listing, inventory, shipping and accounting—in one platform. Businesses choose Selro for its channel coverage, shipping integrations and the ability to centralize back-office workflows; choice depends on feature fit, required integrations and volume pricing compared to competitors.

When should a merchant move to Selro from single-channel tools?

Merchants should consider Selro when selling across two or more channels or when manual processes start limiting growth. If stock discrepancies, oversells, long fulfilment times or heavy manual data entry are recurring issues, a multichannel management platform can reduce errors and operational overhead.

Where can I find independent reviews of Selro?

Independent reviews of Selro can be found on major review platforms such as G2, Capterra and Trustpilot. These sites aggregate user feedback, ratings and feature comments that help evaluate real-world experiences—search for Selro reviews on G2 and Capterra to compare user sentiment and feature satisfaction.

Does Selro have an affiliate or partner program?

Selro operates partner and reseller programs to support agencies, integrators and high-volume resellers. These programs typically offer referral terms, implementation support and co-marketing; contact Selro’s partnerships team for detailed partner onboarding and commission structures.

Is there a Selro careers page if I want to work there?

Selro lists job openings and hiring information on its careers page or company site. Interested applicants should check Selro’s corporate site for current openings and contact details for recruitment inquiries.

Selro Multi-Channel Inventory and Order Management careers

Selro recruits for roles across product, development, customer support and sales to support its ecommerce platform. Careers often include positions in integration engineering, customer success, QA and account management—areas that enable merchants to scale across marketplaces. For developers, roles often involve working on API integrations, connectors to marketplaces and improving platform reliability.

Working at a multichannel software vendor typically requires familiarity with e-commerce APIs (Amazon MWS/Advertising, eBay APIs, Shopify, etc.), experience with webhooks and background in scalable services. Selro may also seek candidates with experience in logistics integrations and accounting connectors because those are key components of the product.

To view open positions and apply, check Selro’s company site or career listings. Companies that operate internationally may list roles in both the UK and US offices and provide contact channels for recruitment enquiries.

Selro Multi-Channel Inventory and Order Management affiliate

Selro runs partner programs for resellers, integration partners and technology partners who implement Selro for their clients. Affiliate and partner programmes usually include marketing resources, technical onboarding and commercial terms for referrals or joint sales. Partners often receive documentation, sandbox access and sales enablement to help onboard merchants quickly.

If you are an agency, developer or logistics partner interested in becoming a Selro reseller, contact their partnerships team to discuss eligibility, contract terms and technical requirements. Many merchants prefer working with certified partners for implementation projects that include data migration, connector configuration and custom workflow development.

Where to find Selro Multi-Channel Inventory and Order Management reviews

To evaluate Selro from user feedback, consult established review sites and e-commerce forums. Platforms such as G2, Capterra and Trustpilot aggregate user ratings, pros/cons and feature-specific comments that can help you understand strengths and limitations in real deployments. Searching for “Selro review” on these platforms returns recent user commentary about onboarding, support responsiveness and platform stability.

Reading case studies and testimonials on Selro’s website can also highlight specific merchant outcomes, but for balanced insight combine vendor materials with independent reviews. If possible, ask for references during the sales process—speaking to a similar merchant using Selro will provide clarity on expected setup time, typical problems and real-world ROI.

Research notes: Based on Selro product pages and feature descriptions, Selro is a multichannel inventory/order management platform supporting 40+ channels, courier integrations and accounting connectors. Specific public pricing tiers were not listed in the provided material, so pricing guidance is presented in general terms with direct links to Selro’s official pricing page. API and partner program references are based on documented developer and integrations sections; for precise API endpoints and partner terms consult Selro’s developer documentation and partner pages.